Hooker Chemical Corporation's full-page newspaper ad on Love Canal: 'Dorothy Thomason is Hooker's security Hooker is Dorothy's security'
Title
Hooker Chemical Corporation's full-page newspaper ad on Love Canal: 'Dorothy Thomason is Hooker's security Hooker is Dorothy's security'
Subject
Hooker Chemicals & Plastics Corp.
Advertising, Newspaper
Mass media and propaganda
Hazardous waste sites
Love Canal Chemical Waste Landfill (Niagara Falls, N.Y.)
Description
This advertisement for Hooker Chemical features a central portrait of Dorothy Thomason in a security guard uniform. She is standing with arms gesturing outward beneath a bold headline that reads: “DOROTHY THOMASON IS HOOKER’S SECURITY. HOOKER IS DOROTHY’S SECURITY.” Below the headline is a testimonial in paragraph form where Thomason discusses her responsibilities at Hooker Chemical, the importance of the company in her life, and her pride in the work and its role in the Niagara Falls community. The advertisement closes with the company tagline: “Hooker Chemical – Listen to the people who know.”
Creator
Ploughman, Penelope, 1955-
Source
State University of New York at Buffalo. University Archives
Publisher
State University of New York at Buffalo. University Libraries
Date
1979-11-09
Rights
Format
image/jpeg
Language
eng
Type
Image
Text
Identifier
MS100.496
Date Created
2009-01-28
Is Part Of
Love Canal Images. LIB-003
Penelope D. Ploughman Love Canal Collection. MS100
Is Referenced By
Text
DOROTHY THOMASON IS HOOKER’S SECURITY.
HOOKER IS DOROTHY’S SECURITY.
“...I started at Hooker in ’65 as a chemical worker in caustic. I was there for a year-and-a-half, then they asked me to try Security. So I said, ‘Sure.’ I like the Security work much because it’s a responsible sort of a job. You’ve got to be conscientious, and always on your toes because you’re protecting the plant and the people you work with.”
“...One of the guards' responsibilities is to make sure people have all the protective gear on. In a way, I’m responsible for their health. That’s a lot of pressure, but I like it.
"...Without hooker Chemical, I think this town would be hurt badly. You see, Hooker is one of Niagara Falls geatest benefactors, and industry keeps this town going. It's our bread and butter.
"...People I know here think this is one of the best places to work in the Falls. that's because of all the benefits. We don't worry, because everything is covered. Hooker is always improving for the Community. They've spent millions to clean up the environment. I know that for a fact, I've lived here all my life. That's why I feel all the bad publicity in the past was uncalled for. I wish people would realize that so many things were untrue in the news and appreciate Hooker for the good company it is. Hooker means security to me..."
HOOKER IS DOROTHY’S SECURITY.
“...I started at Hooker in ’65 as a chemical worker in caustic. I was there for a year-and-a-half, then they asked me to try Security. So I said, ‘Sure.’ I like the Security work much because it’s a responsible sort of a job. You’ve got to be conscientious, and always on your toes because you’re protecting the plant and the people you work with.”
“...One of the guards' responsibilities is to make sure people have all the protective gear on. In a way, I’m responsible for their health. That’s a lot of pressure, but I like it.
"...Without hooker Chemical, I think this town would be hurt badly. You see, Hooker is one of Niagara Falls geatest benefactors, and industry keeps this town going. It's our bread and butter.
"...People I know here think this is one of the best places to work in the Falls. that's because of all the benefits. We don't worry, because everything is covered. Hooker is always improving for the Community. They've spent millions to clean up the environment. I know that for a fact, I've lived here all my life. That's why I feel all the bad publicity in the past was uncalled for. I wish people would realize that so many things were untrue in the news and appreciate Hooker for the good company it is. Hooker means security to me..."
Collection
Citation
Ploughman, Penelope, 1955-, “Hooker Chemical Corporation's full-page newspaper ad on Love Canal: 'Dorothy Thomason is Hooker's security Hooker is Dorothy's security',” Digital Collections - University at Buffalo Libraries, accessed July 26, 2025, https://digital.lib.buffalo.edu/items/show/16739.